The campaign of the latest spring-summer 2022 collection takes audiences on another sentimental journey, this time to seaside resorts, crowded in the season, and giving peace and respite outside it. The video made by Marcin Morawicki (Hart Warsaw) and the photo session made by Kuba Dąbrowski (Visual Crafters) are film shots reminiscent of Polish cinema of the 1950s and 1960s. The background for the campaign were places of leisure known to many generations of Poles – the charming city of Łeba, where the focus was on the characteristic beaches and an old spa, and the picturesque Słowiński National Park, where the wild flora meets the tranquility of sand dunes.
Atmospheric photographs, the rhythm of wooden breakwaters as well as the space and correlation of the painted sky with the endless sea give relief to the eyes and focus on what is most important – the here and now. Familiar landscapes join generations and are an element of classic beauty.
The styles visible in the color as well as black and white photos fully reflect the collection's spring and summer nature. Suits in combination with linen shirts, openwork jackets styled with t-shirts or airy cotton sweaters worn with shorts. There are also typical eclectic combinations, such as a classic beige trench coat combined with a tracksuit.
One of the season's most characteristic products is an off-white cotton suit, curiously paired with a black shirt – all strongly reminiscent of the mood of a post-war Polish film.
As a specialist in men's formal fashion, following global trends, Bytom shows several modern versions of a suit in its collection. One of the proposals is a zippered suit, whose upper part looks more like a summer jacket than a smart suit jacket. Another suggestion is a classic-colored suit made of a highly structured fabric with visible stripes.
Spring-summer styles are often new, original color combinations, such as a beige suit combined with a powder pink linen shirt or a red-rusty jacket combined with beige trousers.
The collection's quality results from the brand's experience in tailoring since 1945, and its characteristic aesthetics are due to the RETRO FUTURE style, which has continued for several seasons, combining patterns and fabrics from past years with contemporary style and technologies.