VRG Group bets on total look and develops casual – brand assortment for spring-summer season


Cracow, 24 March 2021. VRG is developing its offer towards total look and smart casual. The company responds to current trends without forgetting about formal fashion. The group enters the spring-summer season with collections of a very wide and varied range. Apart from attractive design, clothing brands traditionally rely on quality materials. W. KRUK offers its own jewelry collection and spring accessories, including new models of luxury watches.

The offer of VRG clothing brands for spring and summer combines elements of formal fashion, which is the group's DNA, with further novelties in the casual segment that respond to current market requirements. The collections are available in their entirety in online shops and are waiting for customers in stationary shops, which will reopen after the lock-down ends.

- Spring at VRG is the quintessential "total look" in the assortment. Our brands: Vistula, Bytom and Wólczanka offer a comprehensive range, including t-shirts, jeans, sports jackets, dresses, blouses and even swimwear and flip-flops. At the same time, we do not give up our flagship products: suits, jackets and shirts. We know that there will always be a place on the market for elegant, quality collections of men's and women's fashion, sewn with respect for the art of tailoring, from the best quality natural materials - says Andrzej Jaworski, the President of VRG SA.

As Radosław Jakociuk, VRG's vice-president responsible for operations and brands, emphasizes, the year of trading in the COVID-19 environment accelerated in VRG the assortment changes the company initiated a few years ago. The Group's online sales have grown by leaps and bounds.

– In the fashion industry, there is no other strategy than to stay abreast of trends and anticipate consumer expectations. That is why for several years we have been constantly introducing novelties into our offer and consistently expanding our assortment. The pandemic has only accelerated the changes, which are long-term and a result of changing perceptions of fashion. For several years we have been seeing very strong trends on the streets of major European cities: unisex, athleisure, oversize. We follow these changes, always bearing in mind the qualitative formal, – emphasizes Jakociuk.

We will see most of the new assortment in Wólczanka, for which the spring-summer 2021 season will be a breakthrough in the brand's history, thanks to the preparation of a full "total look" collection for him and for her. The development of the offer with a collection for women is also continued by Vistula, as part of the Vistula Red line. In the jewelry segment, several novelties will appear, including the author's jewelry collection and accessories, sunglasses, bags and scarves.

The group is preparing several premieres for the first half of the year. In the spring, the first large-format salon of Wółczanka will be opened in Cracow, in the new concept. It will give the brand the possibility to present a significantly extended assortment with which it enters the new season.

VRG operates on a total retail area of 53.0 thousand m2. Approximately ¼ of the sales of the group's brands are made through the online channel.

In the spring-summer 2021 collection, the Vistula brand has increased the share of casual proposals. There will also be formal suits, jackets and shirts. The brand has also prepared assortment proposals with women in mind. The collections are characterized by the use of the highest quality fabrics and materials: specially selected cotton and wool.

Inspired by the landscape and colors of the desert, the Safari capsule collection is rich in classic products such as jackets, suits, shirts and jumpers in colors close to the earthy palette. Customers will also find numerous proposals of casual jackets, trousers, sweatshirts or t-shirts with a clear, characteristic for the line graphic motif. Another proposal is the Monogram line - products with a visible letter V include sweatshirts, t-shirts, trousers and jackets.

Vistula Move is a line for the active. In the spring-summer 2021 season, it has been divided into two versions: a minimalistic one, consisting of t-shirts, sweatshirts, jackets and trousers, and a DIGITAL CROWD capsule, bold in color and print, inspired by graphics with a digital fuzzy crowd.

In Vistula Red, the casual offer is more fashionable, while the formal offer is less formal. Some products are designed in analogous patterns for men and women. The women's offer has also been expanded this season. The collection is divided into two capsules: TIE DYE, which are products dyed in one or two colours. These are mainly knitwear - sweatshirts, t-shirts, polos, jumpers, but also jackets and shirts. The VISTULA RED collection also includes sweatshirts, t-shirts, trousers and tracksuit shorts with a graphic R mark. The spring-summer 2021 novelties are complemented by an extensive offer of fashionable accessories.

For several years BYTOM has been consistently building its vision of smart casual. The latest offer of the brand is a continuation of the RETRO FUTURE style. The creators of the collection have transferred the fabric patterns from the past years to present them in a contemporary tailoring.

The collection is reminiscent of the 1980s, while maintaining a style characteristic of contemporary trends. The author of the campaign presenting the collection is Stanisław Boniecki. A vintage-style film directed by Marcin Morawicki was also made to promote the brand's latest season. Stylizations proposed for the spring-summer 2021 season are full of eclectic combinations - formal style interweaves with casual.

An important place in the collection is occupied by jackets. All of them are made of high-quality cotton or blended with wool or linen. In the spring-summer 2021 collection BYTOM expands its denim offer, presenting trousers, a jacket and a jacket in a katana cut. Windbreaker jackets and coats will also appear. A complete novelty in the collection are Hawaiian, floral and abstract motifs on shirts.

In the summer edition of the MONOGRAM line, t-shirts, tracksuits, shorts and swimming trunks will appear in contrasting colours.

In BYTOM you will also find capsule collections - WITKACY or DON PEDRO. The first of them is a re-edition of Stanisław Ignacy Witkiewicz's works on oversize sweatshirts and t-shirts, inspired by his pastel portraits and self-portraits, innovative for those times. The summer edition of the DON PEDRO capsule collection consists of new prints of the cult figure Don Pedro in delicate shades of blue, khaki, grey and broken white. As part of the limited collection, spring t-shirts with graphics by artists from the Polish poster school will also be available in BYTOM shops.

This spring Wólczanka proposes a real total look for her and for him - timeless clothes that will be current for years, combined with seasonal trends, create fashionable outfits full of character. Wólczanka combines tradition with modern design, experience with passion and creativity. The brand has been satisfying the needs of its customers for decades, and now it is opening another stage in this history.

The spring-summer 2021 season begins with a collection inspired by marine style, built around a classic, well-known colour combination. The white, red, navy blue and blue of Marina naturally transport us to places where the waves roar, a pleasant wind blows and the sun always shines. The Marina collection includes comfortable t-shirts, polos, sweatshirts and trousers made of natural fabrics, shirts with prints referring to maritime theme - shells, anchors and indispensable, characteristic stripes. Nice cotton jumpers, comfortable dresses, short shorts, but also casual jackets, adding a touch of elegance to summer outfits. Another part of the collection is based on summer pastels, with a range of summer colours as a base for t-shirts, soft linen and cotton jumpers, knitted dresses with frills and shirts in various patterns. Denim also plays an important role in the collection, with several timeless trouser models and classic denim jackets in light and dark washes. The collection will be continued and complemented by smaller projects, such as Kwiaty Polskie (Polish Flowers), which draws attention to the beauty of Polish nature, and Aloha - a collection of shirts inspired by Hawaiian models.

Deni Cler celebrates its 50th anniversary this year and 30th anniversary of its presence on the Polish market. Founded in Mantua, Italy, the brand has been synonymous with elegance and the highest quality for half a century.

The brand's offer for spring and summer is based on natural fabrics. The collection was created using the highest quality wool from renowned Italian manufactories of cashmere, alpaca and baby wool, as well as Japanese viscose, cotton, linen and silk, dyed and printed especially for the brand, from manufactories near Como (Italy).

The spring-summer offer of Deni Cler, which consists of six capsule mini-collections gradually introduced into the market, distinguished by their own colour palette and separate botanical inspirations, is completed by the weekend and ecological lines debuting this season.

In the spring-summer season W.KRUK presents a number of jewellery proposals, including the new Preludium jewellery collection. Made in silver and set with colourful zircons, the jewellery was inspired by the hummingbird motif. It refers to the jewellery synonym of spring and announces the most beautiful colours of summer.

W.KRUK will also present novelties in the accessories collection - women's handbags and silk scarves with original patterns, as usual designed by the brand's creative team. The offer of W.KRUK signature accessories will also include new models of sunglasses.

Spring is also the time of premieres of new watch models. New models of the best Swiss brands will appear in the W.KRUK offer.


VRG S.A. (former name Vistula Group S.A.) has been listed on the Warsaw Stock Exchange since 1993. The VRG S.A. Capital Group specializes in the design and distribution of high quality fashion collections for men and women and jewelry. It owns highly recognizable trademarks in five main lines: Vistula, Bytom, Wólczanka, Deni Cler Milano (DCG S.A.) and the oldest jewelry brand in Poland W.KRUK (W.KRUK S.A.). The VRG S.A. Capital Group focuses on brand management, design of clothing and jewelry and development of its own sales network in both main segments (clothing and jewelry). Since 2000, the basis of VRG S.A.'s strategy has been to realize the vision of a "House of Brands" and a distributor in the retail market.




Media contact

VRG S.A. Press Office.


Anna Grońska

Senior Account Executive

Hill+Knowlton Strategies

+48 609 503 657