Ewa Chodakowska for years has been proving that tomorrow begins today. The moment we find courage to start fighting for ourselves, our dreams and goals. Our new Brand Ambassador is like OHELO. Extraordinary, unbreakable and independent plant growing on one of the islands of the Pacific Ocean – a pioneer that inhabits the least friendly volcanic peaks and grounds, so that other plants can follow it.
Getting the summit even as inaccessible as the peak of the volcano begins exactly when you define it according to your own rules and take the first attempt – says Ewa Chodakowska – All my personal journeys to the hardest life summits began the moment I took decision to fight, fall and fight again. Till the end.
In OHELO I can see myself and the women I meet on my way. We courageously set goals and assiduously persevere in overcoming the obstacles to achieve them and feel fulfilled – says W.KRUK Ambassador – That's why I show other women every day that we can change, grow in strength and reap the fruits of working on ourselves even when survival conditions are as merciless as on a volcano. I want to lead them to make their dreams come true, so that they will believe in themselves and reward themselves with a good word or a smile every time they overcome another obstacle. And inspire each other, just as I am inspired by their stories, effort, bitter tears and success... Sweet as OHELO berries.
Our new ambassador collection was made of gold, silver and gold-plated brass. The brave and vigorous plant is represented by its fruit – a berry that has been reproduced in the collection in a non-stone version and in natural turquoise and jewellery stones. They were presented in the colors of volcanic black and in the shade of hot as lava coral red. In addition, the OHELO fruit are decorated with a gold or gold-plated stalk, and selected jewellery models are studded with shiny zircons. In the collection of Ewa Chodakowska, the OHELO leaf motif and the emblem of the collection combine the collection name with the author's initials.
The necklaces designed by our Ambassador may be worn in cascade, and fashionable earrings can be combined endlessly – the XL items together with the smaller models with a pin or as double sets. Delicate wrist and ankle bracelets with decorations consisting of main symbols of the collection are enchanting. You will love both, those made with a particular motif and those that you can personalize on your own with the OHELO charms.
Eleven designs were created: flat berries in black, turquoise, red and yellow gold colors, full berries – gold-plated, turquoise, black, red and gold-plated versions of OHELO flower and emblem. Ewa Chodakowska loves rings so the collection would not be complete without them –
in colorful versions with characteristic accents of pioneer fruit in turquoise, volcanic black and coral red colors, and non-stone. Among the jewellery you will also find an OHELO key ring.
Diversity of OHELO jewellery allows creating unique sets. Moreover, the author of the collection’s dream is that each of the elements for each woman becomes the symbol of her personal strength, change and individual potential. Each bracelet, each charm added to the necklace should reflect new stage of life, new goal, new fruit of her success.
OHELO by Ewa Chodakowska is the seventh ambassador collection of W.KRUK. So far we have launched Friendship by Magdalena Cielecka and Maja Ostaszewska, Freedom and Freedom WOLF EDITION by Martyna Wojciechowska, EOS by Alicja Bachleda-Curuś, VIS inspired by Kinga Rusin and VOCALISE designed in cooperation with Anna Maria Jopek.
Since 27 February OHELO collection has been available in the online store wkruk.pl, and since 1 March in W.KRUK stores all over Poland.
Head of PR